The Vermont Teddy Bear Company :: Business Marketing

The Vermont Teddy break companionshipIntroductionThe Vermont Teddy pay Company (VTBC) was founded in 1981 by ass Sorinto. Unfortunately, for John, the company became too big for him to oversee since he was an entrepreneur. However, he graciously stepped down in 1995 and supported the hiring of a new CEO that would pull up stakes the company into its emerging success (Vincelette, p. 27-3). One thing that has remained is the companies focus. The Vermont Teddy Bears ...focus has been to design, manufacture, and now market the best teddy bears made in America apply quality American materials and labor. (p. 27-1) In fact, American made with American materials is the priming coat of the companys mission statement.Planning for the future of Vermont Teddy Bear Co. Inc it is important that we care conditions/trends in the internal environment of the company that may impact the future success of the company. These factors (conditions/trends) involve financial resources, human resourc es, the quality of products and services provided the dexterity of internal processes, student and stakeholder satisfaction, and the company culture. Specification of these factors will allow us to 1) identify their potential impact on the market 2) assess the hazard that they will continue 3) categorize them as strengths or challenges 4) rank them in hurt of how well the company is doing in each category.The internal strengths and impuissance analysis examines the recent accomplishment of the Vermont Teddy Bear Co. Inc in terms of marketing, finance, operations and logistics, research and development, human resource management and information systems. The character of this analysis is to provide the data for the gap analysis -- the current performance of Vermont Teddy Bear Co. Inc and the desired (vision) performance required to successfully emergence market share and customer satisfaction. Since strengths and weaknesses involve the study of the internal structure, or come fr om within the organization. This process is extremely important because Vermont Teddy Bear Co. Inc may want to develop new goals that should allow them to maximize its aim relative to each functional area. 1Opportunities Larger manufacturing facility retail storesMade in AmericaProduction and Service, Customer perspectiveThreats Competitors (chocolates, flowers, and come up to cards)Disney /Patents, Trademarks, and licensesBear Grams 2.20.07.18.15..20.10.10 34.64.25.04.23.62.82.5 4 0.920.290.900.630.720.280.25The small village, the Teddy Bear CommonMore retail stores are willing sell Attracts more(prenominal) Americans.The company provided unique and original customized products to everyone, from ages 1-100.advantage of national and international dispersal opportunitiesThe customers became confused and allowed Disney to enter the personalized teddy bear gift market.