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Telecommunications is the commercial and non-profit organization involved in development, production, distribution, and exhibition of merriment and information to the public by electronic means. Recently, interactive media has began to interest galore(postnominal) consumers. Of the four media functions, the distribution section is most effected by each changes made in the industry.Because changes like these argon always being made, media businesses moldiness be prepared, so they can continue to produce revenue and profit. scattering receives the most attention because it is necessary to learn the consumer demand for interactive media, and what go out be the most effective way to distribute this service. This change too impacts distribution because they mustinessiness do research on the audience. And, after doing this, theyll fuck and respond to the interests and needs of the consumer. Case Study 2Telecommunications is characterized as an industry of technology and innovati on. Business includes the use of cameras, data processors, transmitters and many more technical devices. Because of this, telecommunication managers must have a basic technical understanding of this business. technical skills in a manager are important because, one must be able to supervise employees, and operate facilities. Every year there are new developments in modern technology. These technological changes present grave challenges to media management. They have to continuously make decisions on what new equipment to buy for the company, and what will be needed to stay on top. Basically, understanding radio waves, computer operations, recording systems etc will allow the media manager to make wise purchases, expansions and employee decisions in a constantly changing, high-tech industry. Case Study 3The product-life musical rhythm theory marks the stages of industrial development from innovation to growth, maturity and decline. umteen of the major media businesses are in th e mature stage. Unfortunately, a few businesses are in decline. In order to stay in business, many of these companies must reposition themselves for an information-based economy.In order to stay on top during this changing economy, businesses have to concentrate on the way the new products are delivered to consumers. In the innovative stage of the Product-Life Cycle, producers need to spend most of the time in research and development (making and refining the product), and in marketing (convincing consumers to buy). The goal is to warp consumers to sample a product by impressing them by its value.Competition is a big part of the Growth Stage.