Digital Technologys Impact On The Film Industry Media Essay

Digital Technologys Impact On The Film fabrication Media EssayDigital technology in the last decade has both in all transformed the convey effort. Focusing on the key method actings of call for qualification and the impact that technology has had on each atomic number 18a, this editorial will advert at sassy-make modifications in the pre-production part of contract making, followed by a ensure at the new equipment and storage facilities being accustomd by modern conductmakers. Film distribution and the negative impacts that technology has had on the field, in particular on the illegal sale and piracy of secure material is investigated. Post-theatre film distribution and the changing breakthrough technologies in this field are explored to look at the constant changes in education and training of professionals in the film attention. Computer generated artistry and its increasing impact on the film industry is covered, and the coming(prenominal) of the industry is p redicted.Digital tools and technology confuse altered the hired hand writing carry out by making use of the internet and digital editing tools. The internet is being used by scriptwriters to forward their scripts to directors and dominance cast members but it also caters for peer reviews by way of online forums (Huang 2004). on that point has been a significant increase in the last decade in the use of digital goggle box cameras for low-budget film shooting along with higher definition video which is set to match and go beyond the standard 35 mm film both in the timbre and tractability (Culkin Randle 2003, p.5). The post production phase of film making has arguably been the most significantly force by new trends in technology. The cosmos of non-linear technology has made the use of hand edited films inefficient, and too succession consuming. This mathematical process, created by Avid, involves piecing together the film in a virtual milieu where both the director and ed itor view the output on a screen (Culkin Randle 2003, p.8).The entire process of filmmaking has been digitalized, e actuallything from the distribution to the projection of films to audiences. However, the lack of standards and moneymaking(prenominal) agreements between distributors and exhibitors has slowed down the conversion to digital technologies. For example, only 170 cinemas virtually the world take hold converted to what is known as high-end digital (Culkin Randle 2003, p.9). scratch margins for movie studios are reported to be decreasing, now being outnumbered by the video game industry. Satellite delivery of feature films to cinemas urinate belatedly made its debut and reports indicate that upon full implementation of using this method of film distribution can save the film industry in excess of $700 million per annum (Markman Vega 2001, p. 1).A major downside for the film industry is that young technological breakthroughs take aim made the piracy of copyright ed material very affordable. Primarily for music and film content, this has lead to somewhat major lawsuits against peer-to-peer networks and individuals as a result of the copying and distribution of these materials. This is one of the film industries primary(prenominal) issues it will have to overcome when the public has access to this low approach copying equipment (peer-to-peer networks, videodisk and CD writers). Suffice to say that it has never been so easy for frauds or even honest users to created perfect versatile copies of films (Markman Vega 2001, p.1).However, the film industry has attempted to decrease the risk of pirates copying movies by creating the matter Scrambling System (CSS). With this encryption algorithmic program, only authentic DVD products which contain the decryption algorithm can play the movie. This technology rearranges the audio and video on the DVD so that only a DVD with its decryption algorithm can play the film correctly. It was also created to prevent users from copying information from DVDs. However, not long after a Norwegian teenage boy reverse engineered a DVD player which contained the decryption algorithm, cracked the CSS encrypt and uploaded the decryption software package for users around the world to use (Markman Vega 2001, p.2).The post-theatre market accounts roughly for three quarters of a films profits during its life cartridge holder. The largest of these are video rental stores which account for nearly half of all proceeds. The DVD has completely changed the industry, becoming the fastest growing consumer electronics item of all time (Culkin Randle 2003, p.5). DVDs have undoubtedly increased movie studios income when it obstinate to provide content to the home end consumer with incredible sound and estimate quality which does not degrade like ordinary VHS cassettes (Markman Vega 2001, p.2). A new and rapidly growing area in the distribution market is Movie-on-demand. This is where consumers dow nload movies over the internet instead of going down to their local video store. The advantage of this technology is clear no late fees and no anaesthetise for traveling (Culkin Randle 2003, p.17).Rapid modifications in the film industry in recent years have forced many professionals in the audio and visual industries to acquire new and specialized skills. This is an ongoing process in some industries, one example is that the post-production industries are required to have constant upgrades of tools and software which leads to continual re-training of staff which in turns increase production costs (Culkin Randle 2003, p.18). upcoming allocations might involve allowing editors in different countries to edit film by accessing digitized media on a server without actually leaving the comfort of his or her house or office. The same will be possible for all kinds of sound editing (Bishop, Case, Axarlis, Plante Allsop 2000). Satellite distributions to cinemas are at the forefront of f uture film distributions. George Lucas, the author and director of the Star Wars series, is preparing to use satellite technology to display the next episode in cinemas. This process of digitally distributing and exhibiting the film through data projectors are known as E-Cinema. Inexpensive and bendable distribution is the main advantage of this process however Cinemas will have to acquire substantial expenses when converting from film to digital projection. This technology is very often still in the development pegleg and the impact that E-Cinema will have on film making is not yet clear (Bishop, Case, Axarlis, Plante Allsop 2000).Gregory Huangs article entitled The New Face of Hollywood examines the advancement in ready reckoner gay graphics in the past year. Recent smash hit movies like Spiderman 3 and Beowulf are good examples of how far computer generated graphics have come in recent years. The film industry has progressed into a stage whereby every single event during t he film making process can be computer generated (Sagar in Huang 2004). In the past, digital representations of faces have not looked real when one looked at it closely as it is a lot easier to make non- forgiving objects like dinosaurs real however, advances in rendering human skin, lighting digital scenes and examining human actors are now allowing animation engineers to defy the texture and movement of every little square of pixels in an animated skin. Huang (2004) reports that an average budget for a blockbuster movie is approximately $ one hundred fifty million where it is not uncommon to see more than 50% of backing allocated to computer generated effects.It is clear that there has not been one area within the film industry that has not been at least somewhat impacted by technology over the last 5 years. The major impacts for pre-production stage have been the development of script-writing tools as well as the increased use of the internet to distribute scripts to directors and other interested parties. Generally equipment costs have reduced while at the same time quality and flexibility of the products have dramatically increased. The birth of non-linear technology has all but made hand edited films an extinct specie and fast-tracked the whole editing process (Culkin Randle 2003, p.5). Major advancements have been made with satellite distributions to cinemas recently making its debut. The major concern with improving technologies for end-users is that it has become extremely easy for consumers to copy copyrighted material and suffice to say that is arguably one of the biggest battles the film industry will face during the coming years (Markman Vega 2001, p.2). DVDs are the leading technology in the post-theatre film market, with Movies-on-demand set to explode exponentially over the coming years (Culkin Randle 2003, p.17). Finally this article examined the amazing advances in computer generated effects in films the past year, and today the industr y has reached a stage where every conceivable scene can be computer generated if resources are committed to achieve the desired goal. Technology is set to lead to revolutionize the film industry for many years to come (Huang 2004).